Now, I forget whether these ads are on radio or TV, but they're for this new Five Hour Energy concoction, and their claim is this stuff is either better than or an alternative to coffee. I know my readers are mixed on the coffee thing as to whether they love it or loathe it, but here's one thing I think can be pointed out in coffee's favor. Coffee is not just about the caffeine, it's a social drink, same as tea or even hot chocolate can be or some cold drinks. You can't really have much socialization with the five hour energy thing because it comes in this tiny bottle. A couple of sips and you're done, bottle is tossed and on you go with whatever you're doing. That sort of thing is a more solitary pursuit, something to gulp down at the desk or whilst in transit. You can't really socialize with such a brief experience, but with coffee or tea or a Coke or an alcoholic beverage, that seems more social I guess because there's more of it in the serving. I may be wrong but this is how I see it.